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Thursday 11/12/2009
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Education :: Classes
also Business :: Classes |
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Integrating your Media Strategy
12:00 PM The Museum at Central School
Description:
Hilary Hutcheson of Outside Media will discuss how to responsibly raise media awareness in a compelling way without breaking the bank by using the resources already available to nonprofits. She will explore the following topics:
* Turning brand image into brand equity through the media.
* Pitching is storytelling.
* What is newsworthy? How to determine if your news is newsworthy.
* Maintaining relationships. Don't be known as "that guy" in the newsroom.
* Building a media tool kit.
* Social media cooperation.
Please RSVP to rsvp@npdp.org to ensure enough seating if you plan to attend.
Presenter Bio:
Hilary Hutcheson spent ten years as a broadcast news photographer, producer, reporter and anchor in Portland, OR, Missoula, MT, and Kalispell, MT. She went on to become PR Director at a pr/marketing/advertising agency in Portland, working with a number of top brands in the sports/outdoor industry. She and her husband started Montana-based Outside Media in the summer of 2008. Today she splits her time between Outside Media's Columbia Falls, MT office, and its satellite office in Portland.
Age Group: All Ages
Venue: The Museum at Central School
Address: 124 Second Avenue East, Kalispell, Montana
Phone: 406/756-3618
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