(1 Session - $42) When speaking to the public, understand the importance of communicating a cohesive message representing your organization. "Know important language/wording to use throughout messaging, both verbal and written. "Be prepared for and feel confident in participating in media interviews or referring media to the proper contact. "Practice techniques to stay consistent with your messaging either during a media interview or a spontaneous and urgent call for comment. Review what you "can say" and what you would "never say." "Learn what procedures and protocols should be included in your crisis communication plan.